Labubu Dolls: Trend, Craze, and the Battle Between Real vs Fake

The Labubu dolls trend has taken the world by storm in 2025. Originally launched by Pop Mart, Labubu quickly evolved from a quirky designer collectible into a global obsession. Social media feeds, especially TikTok and Instagram, are full of kids and adults showing off their collections, unboxing rare editions, or even making funny memes with their Labubu.
But with soaring demand comes controversy. Enter the counterfeit version — Lafufu dolls. While some people find these knockoffs amusing, others warn of safety risks, emotional disappointment, and the dilution of what Labubu truly represents.
So, why are people going crazy for Labubu? How do kids’ affections change everything? And most importantly — where can you safely buy original Labubu dolls? Let’s dive in.
Why People Are Obsessed With Labubu Dolls
Labubu dolls have become more than toys — they’re a cultural phenomenon. Here’s why people are hooked:
Unique design: With sharp teeth, big eyes, and fluffy fur, Labubu is both cute and slightly mischievous, standing out from traditional plush dolls.
Collectibility factor: Pop Mart releases limited editions, fueling the hype and giving collectors a sense of exclusivity.
Social media hype: Unboxing videos, memes, and kids showing off their dolls have created a viral cycle.
Kids’ attachment: For children, Labubu isn’t just a doll — it’s a “friend.” Many parents report kids carrying them everywhere, giving names to their Labubus, and even refusing to sleep without them.
This mix of emotional bonding + internet buzz + collectible status is what turned Labubu into the hottest toy trend of the year.
Real vs Fake Labubu: The Internet Divide
As with any viral trend, fakes quickly appeared. Counterfeits, popularly nicknamed “Lafufu” dolls, have sparked mixed reactions:
Collectors’ negativity: Serious collectors feel cheated. Counterfeits damage the resale value of originals and break the trust between fans and creators.
Parents’ confusion: With lower prices, some parents unknowingly buy Lafufu thinking they’re real. Others knowingly buy fakes to satisfy kids without breaking the bank.
Online memes: Surprisingly, Lafufu dolls have become a meme trend. Their slightly “off” designs (wrong teeth count, odd colors) make them unintentionally funny — sparking parody videos online.
While some embrace Lafufu as a “funny alternative,” the risks are serious. Counterfeits often fail safety checks, may use harmful materials, and lack durability.
Kids’ Affection and Behavior Shifts
One of the most fascinating parts of the Labubu craze is how children’s affection drives the trend.
Kids don’t distinguish between real and fake — they just see Labubu as their “friend.”
Emotional attachment is strong: many children treat Labubu as a comfort companion, influencing their play patterns.
Behavior shift: children are influencing parents’ buying habits, requesting Labubu over other toys, and even comparing collections with friends.
This behavioral shift shows how a single toy can shape childhood experiences, consumer trends, and even family spending habits.
How to Spot a Real Labubu Doll
If you want to avoid the disappointment (or risk) of buying a Lafufu by mistake, here’s how to identify genuine Labubu dolls:
Check the teeth → Real Labubu has exactly nine serrated teeth.
Look at packaging → Originals come in high-quality Pop Mart boxes with hologram stickers, QR codes, and safety certifications (CE/UKCA).
Inspect colors & details → Originals have a pale peach skin tone and clean detailing, while fakes often look too bright or messy.
Foot markings → Real dolls have UV stamps and Pop Mart holograms on the feet.
Buy from trusted sources only → If the price looks “too good to be true,” it probably is.

Where to Buy Original Labubu Dolls
To ensure you get the authentic Labubu, here are your safest options:
Pop Mart Official Stores → Both physical stores and their official website sell verified dolls.
Authorized Retailers → Platforms like Amazon, Shopee, and Lazada have official Pop Mart stores (always check for “sold by Pop Mart Official”).
In-store Pop Mart vending machines → Found in select malls worldwide, these are safe for mystery box purchases.
Collector marketplaces → Sites like StockX or eBay can be safe, but always look for authenticity proof before buying.
⚠️ Avoid buying from random social media sellers or unknown websites offering huge discounts. That’s the easiest way to end up with a Lafufu instead of a Labubu.
The Future of the Labubu Craze
The Labubu phenomenon is not slowing down anytime soon. As Pop Mart continues releasing new editions, demand will only rise. But so will counterfeit attempts.
The challenge now lies in how brands, parents, and collectors navigate authenticity, affordability, and safety — while kids just continue loving Labubu, whether real or fake.
Conclusion
Labubu dolls have become more than just collectibles — they’re shaping pop culture, childhood attachments, and even consumer behavior. The real vs fake debate highlights not only safety and authenticity concerns but also how strong emotional connections to a toy can drive global trends.
If you’re considering joining the craze, remember: kids may love Labubu in any form, but only the real ones are safe, lasting, and truly collectible. Stick with official Pop Mart sources to enjoy the magic of Labubu without the risks.