RTA Reward Program for Public Transport Users: Ride, Earn & Benefit
RTA Reward Program for Public Transport Users: Dubai’s Roads & Transport Authority (RTA) has long prioritized encouraging residents to use public transport not just to ease traffic, but to promote a greener, more active lifestyle. As part of this drive, the RTA reward program for public transport users allows commuters to accumulate nol Plus points, transforming everyday rides into real rewards.
The program aims to recognize and reward people who frequently use Dubai Metro, buses, trams, marine transport, taxis, and other public transport services. Riders can then redeem their earned nol Plus points in various ways, making their daily commute more valuable and rewarding.
How It Works: Earning Points with RTA’s nol Plus Program
The RTA reward program for public transport users is based on the nol Plus loyalty scheme, which ties into the RTA’s popular nol smart card. Every time you use your nol card to pay your fare whether for the Metro, bus, or even parking, you can earn points.
Each journey contributes to your points balance, which you can later use to top up your nol account, or redeem for special offers and discounts at partner retailers, restaurants, and more.
Special Campaigns & Big Rewards
RTA doesn’t just rely on regular points; it also runs campaigns to boost engagement and reward frequent commuters. One such campaign is the “Gym on the Go” initiative, where the most frequent public transport users can win up to 1 million nol Plus points.
Another is the nol Weekend Wanderer campaign, launched via the upgraded nol Pay app: between 21 November and 14 December 2025, users can earn double nol Plus points when they ride public transport (metro, tram, buses, marine) during weekends. In past Public Transport Day events, RTA has given away even more points to top commuters, spotlighting both long-term usage and loyalty.
The Upgraded nol Pay App: Making Rewarding Easier
To boost its reward program, RTA launched an upgraded version of the nol Pay app in 2025. The new app offers:
- Family card management (linking or deactivating cards, recharging)
- Auto top-up of cards with notification alerts for low balance or expiring card
- Real-time balance check and fast reloads
- Instant purchase of travel passes
- Digitised nol cards on mobile devices (Samsung, Huawei) for tap-and-pay across transport and retail without opening the app
This upgrade aligns with RTA’s goal of seamless, digital-first mobility and ensures that users have a powerful, user-friendly tool to manage and benefit from the reward program.
Real-Life Wins: Public Transport Champions & Big Prizes
To show how real the rewards are, here are some recent examples:
- Two Dubai residents won 1 million nol Plus points each for being among the most frequent public transport riders.
- During “Gym on the Go,” top frequent commuters over a period of years were recognized, with prizes ranging from hundreds of thousands to a full million points.
These examples illustrate how dedicated RTA users can turn their daily commutes into valuable rewards not just through spending, but through consistency and usage.
Why This RTA Reward Program Matters
1. Encourages Public Transport Use: The program makes regular commuting more attractive by offering real incentives, supporting RTA’s sustainability goals and reducing reliance on private cars.
2. Supports Health & Fitness Goals: Through campaigns like “Gym on the Go,” users are rewarded for combining their transport use with walking, aligning with Dubai’s broader health initiatives.
3. Reduces Cost of Living: Points redeemed from nol Plus can reduce transport costs, or be used for shopping and lifestyle benefits helping daily commuters save money.
4. Promotes Digital Innovation: The upgraded nol Pay app shows RTA’s commitment to digital transformation, making it easier for passengers to manage their rewards and payments from their phone.
Tips to Maximize Your nol Plus Rewards
- Use public transport smartly: Ride during promotional campaigns (like weekend double-point periods) to earn more.
- Link your cards: If you have family members, use the upgraded nol Pay app to manage linked cards and top them up automatically.
- Track your trips: High-frequency commuters should register on RTA / nol Plus platforms to ensure their journeys count.
- Redeem wisely: Check what partner offers apply for your points, sometimes redeeming for digital wallet top-ups or travel passes gives you the most value.
Read more about RTA nol Plus Loyalty Program
Final Thoughts on RTA reward program:
The RTA reward program for public transport users is a win-win initiative: it encourages sustainable commuting, rewards consistent ridership, and integrates seamlessly with modern digital tools. Whether you’re a daily bus rider, a Metro commuter, or someone who uses public transport on weekends, the nol Plus program gives you a way to earn points and enjoy tangible rewards making every journey more meaningful.
By combining loyalty, health-focused campaigns, and app-driven convenience, RTA is reinforcing its vision of smart, sustainable mobility, one ride at a time.
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